Google Analytics is a web analytics tool from Google. It collects information such as cookies, IP addresses, and client identifiers. Millions of website owners use the service to track their website traffic.
If you use Termly (or any other cookie compliance solution) on your website, it will have an impact on the bounce rate and other metrics such as visits, sessions and events in Google Analytics.
Why am I seeing a drop in bounce rate or other metrics after I install Termly?
With Termly installed, the Google Analytics script will not load until the visitor accepts cookies for analytics tools. If the user does not give consent, neither the visit nor a bounce will be registered in your analytics tool.
How can I reduce the impact to my analytics after installing a consent banner on my site?
To minimize the impact of installing a cookie banner on your analytics metrics, make use of geo-targeted banner settings.
In regions that are unaffected by or have less strict data privacy laws, you can configure your Termly banner to also be less strict and therefore more likely that your analytics cookies and scripts will be delivered. For those regions you can:
Disable the cookie banner entirely (not recommended)
Enable less strict consent settings:
Opt-out of receiving cookies instead of opt-in
Enable scroll-to-consent (implied consent)
These settings can be found on your Termly dashboard under Consent Management > Consent Banner settings > Consent settings.