1. Understanding the different types of cookies

Essential cookies

These cookies are strictly necessary to provide your users with services available through your website.

Performance and functionality cookies

These cookies are used to enhance the performance and functionality of your website but are not essential to its use. However, without these cookies, certain functionalities (like videos) may become unavailable.

Analytics and customization cookies

These cookies collect information that is used either in aggregate form to help you understand how your site is being used, how effective your marketing campaigns are, or to help you customize your websites.

Advertising cookies

These cookies are used to make advertising messages more relevant to users. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and – in some cases – selecting advertisements that are based on users’ interests.

Social networking cookies

These cookies are used to allow users to share pages and content that they find interesting on your website through third-party social networking and other websites. These cookies may also be used for advertising purposes.

Unclassified cookies

These are cookies that have not yet been categorized and need to be classified with your assistance. Read more about how to classify your cookies.

2. Implementing Termly’s cookie consent solution.

  1. Scan your website to generate a cookie report that contains a list of your cookies that have been classified into five categories.
  2. Classify your remaining unclassified cookies into one of the predefined categories.
  3. Install the code snippet for your cookie consent banner.
  4. Choose a cookie blocking method, and implement it following our integration guide (GTM blocking or manual blocking).
  5. If you use cookies that are not written by scripts, you can use our API key to retrieve the cookie consent status of your users and write cookies based on the categories each user has accepted.

Auto classification

Termly maintains a library of known cookies and automatically matches the cookies found on your website with ones in our library. When a cookie on your website matches one from our library, the associated category and description are automatically filled in.

Manual classification

If a cookie found on your website does not match one from our library of known cookies, then the cookie will default to the Unclassified category. You can choose another category and fill in the description so that your visitors will have a better idea of what they are consenting to.

3. What are third-party and first-party cookies?

Your website may be writing cookies to your visitors' device via one of the following means:


  • Third-party cookies are typically set by service partners that you include on your website. For example:
    • Ad tracking cookies may be set by services such as Google AdWords.
    • Third-party analytics platforms such as Mixpanel or Google Analytics may also be setting cookies in order to track visitors to your website.
    • An embedded YouTube video may also be setting cookies to enable targeted advertising.


  • First-party cookies are cookies that are directly set by your own website and not from a third-party.
  • If you have a login form, you may be using cookies to track the session status (logged-in / not logged-in) of your visitors.
  • If you have a custom shopping cart, you may be using cookies to track the cart items for each visitor.